The Power Of Google Adwords On Mobile

Mobile VS Desktop

Having a mobile friendly site has been on topic for years now. According to Google mobile use is 80% more than desktop usage. This percentage has been rising in the past three years and I can bet you it will continue to rise. But do you have a mobile friendly site? The simplest answer is on Testmysite.com. Check your site to see if your usage and speed is up to par before spending money on advertising.What makes matters worse is that again according to Google people that have a negative experience on your site, such as UX issues or speed, they are 65% less likely to purchase from your site. That means 65% of sales lost on something that can be fixed as simply as redirecting a dead link. Because mobile has such an impact on conversions, Google has now decided to include mobile friendliness as a factor to their “rank” formula. See, there are a lot of factors when advertising on Google that come into play that affect your rank. Most agencies will know some of these factors but at AWA Digital we know most of them due to our interim experience with Google. To put things simply, if your website is not mobile friendly – your bound to pay more per click.

Mobile Ads Power

I think it's clear why you should advertise on mobile – your customers, and everyone else, are on their phone. But the point we are trying to make is there is power in a well-made mobile ad. When done right, your ads can cover the entire screen of a customers mobile. When searches are made closely related to your service these potential customers may come across an entire screen of your advertisement leaving little to no room for your competitors. In Search Engine Marketing there are two key goals, for clients to find you, and for you to find clients. What we call SEO is clients finding you. They are searching for services closely related to your website and in the search results you show up because Google relates you as a good website. Now with SEA you are finding the potential client by paying money to be found at the right time to the right person.Now with mobile ads, although there maybe other also trying to reach the same person, done right, you could be the first in Google results. Leading to you being the only result on their screen before scrolling. Not only have you beaten the competitor with a 1. Position result but have eliminated them almost entirely.

Lets look at some examples of Mobile Search Ads on Google Adwords to illustrate what I mean;

As explained before, you cannot miss out on mobile advertising. It’s too valuable and has so much potential to miss out on. You would regret it. Do you want to beat competition and cover the entire screen of your next potential client? Contact AWA Digital, we know all the tricks to the trait to get you in front of the right person for the right price!