How Does Facebook Ads Support Your Business

If you’re just beginning to use online advertising for your business, Facebook advertising must have come up as a platform for consideration. With Facebook advertising you can run online ads for your site/products on both Facebook and Instagram. Plus there are so many different objectives that these ads apply to.

The Benefits Of Facebook Ads

So what will Facebook ads add to your business? When choosing paid advertisement platforms like Google or Social Media Ads, you need to consider your options carefully. Each platform and each campaign type serves a different purpose. At AWA Digital Marketing Amsterdam, we make sure to understand your goals and roadmap when consulting on a strategy and deciding on the Advertisements that work best for you. What Facebook does better than any other, which has become a topic of controversy recently, is that it has a lot of information on its users. This is a huge advantage for us advertisers because then we can fine-tune targeting to the right audience. Branding, Brand Awareness, Brand Recognition all work great in Facebook ads. These ads are for when you want to find the customer, rather than waiting for them to find you. If you’re new in the market or your product is relatively unknown, it is essential that you find the customer. There are very few other ways in fact to generate traffic to your site, if the clients are not searching for you. Another use can be to show a promotion or discount, which Facebook users are more inclined to engage with.

The Right Audience With Facebook Ads

As mentioned, Facebook has a lot of information on its users. The way information is collected by Facebook has caused a bit of a scandal recently. However a lot of the information used, we placed there ourselves. This gives Facebook ads an enormous advantage because we can do such good targeting. You can show honeymoon packages to recently engaged couples or makeup to girls that watch a lot of tutorials. And these are the simplest of targeting. How would you target if you had a lottery business or a motivational speaker? How would you target only Dutch speakers in Belgium? Targeting gets harder and harder the more you want to get to your exact client. It is our job as your advertising agency to make sure you get to the right people and stop wasting money. When deciding on a video or image campaign as we call them Display Campaigns, if your audience is on Facebook or Instagram I always advise to stick to Facebook ads over Adwords. Adwords doesn’t have as good as a grip on users interests and behaviours like Facebook Ads do.

Facebook Ads Best Practices

Use the right size image/video with minimal text

Make sure to create and add the Facebook Pixel

When advertising start with A/B tests

Select Location & Behavior

Add 2. Behaviours to be used together

Analyze the data and change what isn’t working

Use call to actions

Add an UTM code

Facebook Ads Examples

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